Tabao sales, Korean Pocky stick treats symbolizing one, and a full Starbucks…must be Singles’ Day in China.
If you’re a cynical person, you might call this the highly commercialized polar opposite of Valentine’s Day, or you could just focus on eating bland tasting, chocolate covered sticks and go with the flow.
11/11 every year is when singledom is celebrated like the bittersweet Warheads you used to shovel into your mouth just to say you could. Don’t know about that anology.
It started in China not long ago when a bunch of the guys looked around and said, “Crap, there sure are a lot of us with no girlfriends. Let’s buy Korean candy, go to Karaoke, and pretend to be happy about this fact.” It may also have gone a different way.
Though I have it on good authority (my Korean students, Chinese friends, and girlfriend) that Guanggun Jie, Bare Sticks Festival, is a Chinese pop culture holiday that got its kick off in the early 90s in Nanjing universities.
Speaking of students, three of my Korean middle schoolers gave me boxes of Pocky sticks today and wished me a happy “Pocky Day.” Interestingly, the three kids who gave these little sugary symbols of being a bachelor all saw me with my girlfriend yesterday at an orchestra concert. Don’t know if they’re trying to tell me anything there…
Though it’s mainly an Asian thing, Pocky Day, or Singles Day seems to be gaining momentum each year. Who’s to say by this time next year folks back home in the States won’t be opting for a fun Nov. 11 instead of that annoying Feb. 14…